Introduction:
Add Google Tag Manager In WordPress, a free monitoring tool, users can deploy and manage tags without altering the code of their website. It provides quicker page loads and a more straightforward workflow, in addition to making tag management simpler and requiring less code. Additionally, users may test the functionality of your triggers and tags in preview mode before publishing.
Additionally, Google Advertising, Google Analytics, and numerous other third-party technologies are integrated into the integrated tag template of Google Tag Manager. Therefore, controlling your tags through a single dashboard makes it simple for you to improve your online advertising tactics.
How to Manually Install and Enable the Google Tag Manager in WordPress:
Google Tag Manager can be set up in WordPress using one of two methods: either manually or using a plugin. You have more control over the code if you use the manual technique, even though using a plugin can be easier. For this reason alone, we advise those with experience to utilize the manual technique.
Effortlessly incorporate Google Tag Manager into your WordPress website using our guide. Enhance tracking and analytics seamlessly, even with contact form plugins for WordPress, ensuring smooth integration.
Build an account with Google Tag Manager:
You have to first establish an account with Google Tag Manager. Take these actions:
- Go to the homepage of Google Tag Manager. After choosing “Start for Free,” sign in using your Google credentials.
- Click the Create Account switch, found in the right-hand column or on the page’s center icon.
- You will have to provide a username for your account during account setup. If it’s for your firm, we suggest using the name of your business.
- In Container Setup, enter the domain name and select Web as your intended platform.
- Click Publish once all the data has been entered.
- The window for the terms of service agreements will then appear. Check the box next to “I additionally agree to the Data Processing Terms that are imposed by GDPR” after carefully reading the contents.
- Create your account by clicking Yes.
- At last, a pop-up window displaying two pieces of Google Tag Manager code for your online presence will appear. The first code snippet is for your website’s header, while the following one is for the body. Select the copy icon to copy these code snippets.
Connect WordPress with the tracking code:
Adding the code to your site using WordPress is the next step. To do this, take the actions listed below:
- After logging into WordPress, go to Appearance > Theme File Editor from the sidebar.
- Check the template files on the right side.
WordPress themes can contain a variety of file types because they differ in terms of both function and design. Functions.php, footer.php, and header.php are a few common files; yet, their names may vary. You will edit the heading file (which is usually referred to as header.php) using the code snippets from Google Tag Manager. For further information, get in contact with the theme designer when header.php disappears from your WordPress theme files.
- To modify the header section, select header.php after copying the Google Tag Manager code snippet, then find the <head> and </head> tags. Usually, the start of the <body> tag may additionally be modified within the same file. The body section of some themes, despite this, might be in a different template file.
- In the <head> part of the page, paste the initial code for the header part as high as you can.
- Paste the following code following the <body> tag that opens as well.
- To save changes, select Update Document at the bottom of the web page.
- When adding a snippet to the WordPress site is complete, return to the Google Tag Manager interface and select Preview.
- In order to link Tag Assistant to your website, it will take you to a new window. Type in the URL of your website and select Connect.
- Tag Assistant will inform you that the Google Tag Manager connection was successful and launch an additional tab on your website. After selecting Finish, open the preview box, and then click Continue.
- The process of setting up the Google Tag Manager plugin on a WordPress site is complete when you receive the notification “Google containers found” in addition to your Google Tag Management container ID.
- Click Submit once the preview window has been closed.
- Enter the version of the name after that. For example, you may call it “GTM on WordPress.” Next, choose “Publish.”
Upload a new tag:
If you want to start tracking user actions with Google Tag Manager, you have to create a tag. To do this, take the actions listed below:
- Go to your account’s Google Tag Manager homepage and select Add a new tag. From there, users can select from more than fifty tags that Google Tag Manager offers.
- Select a tag type by clicking on the icon.
- The list of popular tag types will then appear to you as well, with multiple Google Analytics tags among them. When you have an account with Google Universal Analytics, users can select the Universal Analytics tag.
- Choose the element from the list that you wish to track on your site with WordPress under Track Type. Additionally, select Google Analytics > Settings > New Variables.
- A window for variable settings is going to appear. After renaming the variable and entering your Google Universal Analytics tracking ID, click save. Your tracking ID can be found underneath Property > Tracking Info on the Admin tab.
- After that, proceed to the next stage to select a trigger.
- After choosing the one you want to trigger, click Add.
- Click Save after giving the tag an alternate name. Make sure your tag functions on the website through the use of the Preview mode before posting it.
You’ve finished developing your Google Analytics tag.
In Google Tag Manager, select the Google Analytics: GA4 Setup tag and click Save when you already have an Analytics: Google Analytics 4 account.
In contrast with Universal Analytics, tag setup requires you to submit your measurement ID. Create a stream of data on the Property tab of your Analytics in order to obtain it.
After choosing “Save,” users may proceed with the instructions we’ve provided to configure an event for the Universal Analytics tags. The process of manually setting up Google Tag Manager on your WordPress blog is now over once you’ve set up a Google Analytics tag. Streamline Google Tag Manager integration on your WordPress site effortlessly. Follow our guide for easy setup, optimizing tracking and analytics with the help of WordPress optimization plugins.
How to Use a Plugin to Add Google Tag Manager In WordPress:
For individuals who have less experience, the second way to set up the Google Tag Manager for WordPress is through the use of a plugin.
The first thing that you must do is follow the directions given in the previous section in order to Add Google Tag Manager In WordPress account.
Integrating WordPress with the Tracking Code:
It will be simpler to apply the tag manager code after downloading a WordPress plugin since you won’t have to look for the template files and manually insert the code snippets into the <head> and <body> tags.
- Go to the WordPress administration page after establishing an account with Google Tag Manager. Locate the inserted Headers and Footers plugin by going to Plugins -> Add new, and then selecting the Install Now option.
- Headers and footers can then be inserted by going to Settings. Its configuration settings will be visible to you as well, and you may add Google Tag Manager code there.
- Paste the code snippets that you’ve copied from your Google Tag Manager accounts into the boxes.
- Once you’re finished, click the save button.
Then, continue with the previously laid-out procedures for creating a Google Analytics tag. Remember to check everything in preview mode before posting the tag.
The Top 5 Plugins and Solutions for Google Tag Manager:
For more capabilities and a more simple Google Tag Manager setup, you may choose to install a plugin. Picking the ideal Add Google Tag Manager In WordPress plugin for your blog on WordPress may prove difficult because there are so many options available.
1. Header Footer Code Manager:
A simple interface for adding snippets to the page’s header, footer, and above or below the text is Header Footer Code Manager, which is provided by 99 Robots. In addition to tracking code, users can customize a new feature for the site by adding converting pixels alongside additional scripts.
With just one plugin, users can manage multiple snippets because HFCM supports all scripts. It has an easy-to-use interface (UI) and an on/off toggle to make controlling your snippets easy. In addition, you’re given the option to load scripts based on the type of device—desktop, mobile, or both.
Open the sidebar of your browser and go to HFCM > Add New to start utilizing this plugin. You must write two separate snippets for the main section and footer when using HFCM. Paste your Google Tag Manager snippet after selecting its name. Call it “Google Tag Manager Header,” for example. Click Save after selecting Header as the destination and pasting the code snippets.
Integrate Google Tag Manager effortlessly into your WordPress website using a simple guide. Optimize tracking and enhance analytics seamlessly, even with a WordPress theme bundle.
Create another snippet to use for the footer. We’ll name it “Google Tag Manager Footer” in the following instance. Copy the code for the starting <body> component, confirm that the position is the footer, and select Save.
2. MonsterInsights:
Using MonsterInsights, users can view helpful visitor data from right within your WordPress dashboard. The Audience Report provides you with a wealth of data, including the countries from which your visitors are visiting, their ages, genders, and most recent passions, as well as the device they are utilizing.
As a result, it’s probably the best substitute for Google Tag Manager, particularly for websites for businesses. Using the single application, MonsterInsights, users are able to enable customized reporting, data analytics, and tracking.
Just install the plugin, activate it, and follow the prompts in the fast setup wizard to begin using it. Simply provide your company’s details and any supporting documentation, then link WordPress to Google Analytics. Additionally, this plugin interfaces with other programs or tools.
3. Tag Manager: Header, Body, and Footer:
A freeware Add Google Tag Manager In WordPress called Tag Manager by YYDevelopment allows you to add code from Facebook Pixel, Google Tag Manager, and Google Analytics to your website. Users can put code above and below the closing <body> element with this plugin. With a customized HTML footer injected with code, users can additionally alter your head section and add meta tags.
It just takes a few clicks to set up the plugin, which makes it incredibly simple to use. Go to Tag Manager in the sidebar after installing and activating this plugin, then copy and paste the code that appears from your Google Tag Management account.
4. Google Tag Manager for WordPress:
The freely available program Add Google Tag Manager In WordPress (GTM4WP) assists you in properly inserting code snippets to change the <head> and <body> tags on your web page. For instance, it offers better eCommerce tracking and connections with Google Optimize.
Additionally, users can add more features to tags by adding details to the data layer. The information layer is where variables and events go through, and this is where one can build up triggers according to variable values. After installing and switching on this plugin, select Google Tag Manager -> General under Settings.
The General tab contains the frame code placement settings. Select Save changes after entering your company’s Google tag management container ID.
5. Site Kit by Google:
Site Kit is a plugin for WordPress designed by Google that gives users information on how consumers utilize your website. By integrating with many Google products, users may use this plugin to get current and helpful insights for improving their online presence.
Because of its straightforward and easy-to-use interface, this plugin is ideal for novice users. Furthermore, this plugin is official and totally free.
To use Site Kit, simply sign in using your Google account and follow the simple 3-step setup procedure. As part of the setup, Google Analytics can also be connected.
Use the WordPress administration page to get to the tag setup by going to Site Kit -> Settings -> Connect More Services -> Set up Tag Manager.
Conclusion:
A tracking application called Google Tag Manager makes it simple to manage and apply tags to your web page with minimal coding usage. You can integrate this tool across platforms to gain insights into user habits and enhance your internet advertising strategies, as it supports an extensive range of tag types.
Installing Google Tag Manager on a WordPress site can be done one of two ways: either by hand or using a plugin. Although the manual approach is more appropriate for users with higher technical expertise, beginners are advised to utilize a WordPress plugin.
Easily implement Google Tag Manager on your WordPress website with our step-by-step guide. Seamlessly enhance tracking and analytics, even with premium WordPress themes for a streamlined experience.
The Google Site Kit is best for users seeking an easy user interface and outstanding performance. For users who wish to keep track of conversations with embedded media, GTM4WP is the ideal option. Tag Manager is ideal for personal blogs and small company owners. The best for big company websites, eCommerce sites, developers, and marketing firms is MonsterInsights Header Footer Code Manager.
We hope that this post has been helpful in explaining the steps of installing and adding Google Tag Manager in WordPress website.
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